How Underdog Boosted Ad Engagement and Streamlined Content Creation with Miraflow
Underdog, a leader in the sports betting and fantasy gaming space, has built a reputation for its innovative use of data and technology. With the rise of legalized sports betting in the U.S., Underdog recognized a growing demand for educational content to help users make smarter bets and improve their fantasy league strategies.
To meet this need, Underdog partnered with Miraflow, an AI-powered video creation platform, to revolutionize its content strategy for platforms like TikTok, YouTube, and Facebook.
The Challenge
Underdog needed to produce high-quality content at scale to engage its audience in a competitive market. However, traditional video production came with several hurdles:
- High production costs: Hiring professional models, video crews, and editors for consistent content creation was expensive and time-intensive.
- Time constraints: Producing engaging videos required fast turnarounds, which traditional production workflows struggled to achieve.
- Low flexibility: Making updates or adjustments to existing videos was difficult and costly.
- Inefficient A/B testing: The lengthy production process slowed their ability to test variations and optimize content.
Underdog needed a solution that could deliver professional-grade content faster, cheaper, and more flexibly to support its growing community of sports betting enthusiasts.
The Solution
Underdog turned to Miraflow's AI-driven video creation platform to solve these challenges. By leveraging Miraflow, the company was able to create high-quality videos featuring realistic AI avatars to deliver daily sports betting strategies and insights.
Here's how Miraflow transformed Underdog's content creation process:
- Rapid video production: Video creation time was reduced from several days to just minutes per video, allowing for swift content deployment.
- Cost savings: The need for hiring models, video crews, and editors was drastically reduced, saving the company significant production expenses.
- Improved ad performance: Click-through rates for ads featuring AI avatars increased by 100%, from 4% to 8%, effectively doubling engagement.
- Scalability: Miraflow's platform enabled Underdog to increase its posting frequency from twice a month to daily—30 videos per month.
- Enhanced flexibility: Adjustments and updates to videos could be made quickly, facilitating efficient A/B testing and content optimization.
The Results
The adoption of Miraflow has transformed Underdog's approach to content creation, delivering measurable results across multiple areas.
After a comprehensive six-week analysis comparing traditional video content with Miraflow-generated videos, Underdog identified dramatic improvements in all key performance indicators. The AI-generated content consistently outperformed traditional videos across all social media platforms:
These dramatic improvements weren't just statistical anomalies—they translated into real business impact. The increased engagement with Miraflow-produced content directly correlated with higher conversion rates and increased user acquisition. Social media managers at Underdog noted that the AI avatars, being less distracting than human presenters, actually helped viewers focus more on the educational content itself.
Key Achievements:
- Reduced video production time: From days to just minutes per video, enabling rapid content deployment.
- Cost savings: Video production costs were significantly reduced.
- Increased CTR: Click-through rates improved by 40%, increasing from 1.1% to 1.55%, significantly outperforming the industry average CTR of around 0.46% for display ads.
- Expanded content output: Posting frequency increased from twice a month to daily, producing 30 videos per month.
- Improved flexibility and testing: Enhanced ability to A/B test and optimize content leading to better campaign performance.
Looking Ahead
Underdog plans to continue expanding its use of Miraflow, including creating advanced tutorials on sports betting strategies, personalized content for premium members, and multilingual videos to target new markets.
"Miraflow has completely transformed how we create and deliver content. Not only have we streamlined production, but we've also doubled our ad engagement while drastically cutting costs." Chris Taylor, Content Director at Underdog
With Miraflow, Underdog is poised to remain at the forefront of the sports betting industry by delivering engaging and educational content that empowers its users to succeed.